Your customer complains
on WhatsApp. Your ticket
answers there too.

Fast Complaint Software turns WhatsApp into a complaint channel with a system behind it. A complaint that arrives in chat becomes a numbered ticket. The customer gets automatic status updates. Owners get follow-up nudges, managers get escalation alerts — and after verified closure, the feedback request goes out on the same thread.

4
automated touchpoints — intake to feedback
2-way
customer updates and team nudges
One
numbered ticket behind every message
WhatsApp Automation Log
Fast Complaint Software → WhatsApp
Live
Customer messages Team nudges Feedback
Ticket
Message
To
Time
Status
CMP-0341Leaking valve assembly · registered
Intake confirmation
Customer · R. Deshmukh
09:12
Sent
CMP-0338Moved to Under Investigation
Status update
Customer · Emkay Pumps
09:40
Sent
CMP-0332Follow-up due today
Owner nudge
Engineer · S. Patil
10:05
Sent
CMP-0327High priority · 2 days overdue
Escalation nudge
Manager · Quality Head
10:06
Sent
CMP-0319Closed · resolution verified
Feedback request
Customer · Trident Tools
11:30
Queued
CMP-0341 registered Customer confirmed on WhatsApp
Trusted by teams running the Fast Suite across India and the Gulf
Nikhtish Engineering
Mutha Ventures
Mubea Automation
Igloo Frozen
BioResource Biotech
GLO-IND
Supertex Industries
MMB Bahrain
MMB Kuwait
Finolex Industries
Nikhtish Engineering
Mutha Ventures
Mubea Automation
Igloo Frozen
BioResource Biotech
GLO-IND
Supertex Industries
MMB Bahrain
MMB Kuwait
Finolex Industries
Two directions, one ticket

WhatsApp automation works on both
sides of every complaint

Most tools stop at "we got your message." Fast Complaint Software uses WhatsApp for the whole lifecycle — the customer is kept informed without calling you, and your own people are chased before the SLA slips, not after.

Customer-facing
Messages your customer receives
From the moment the complaint is registered to the moment it is verified and closed, the customer hears from you on WhatsApp — automatically. No "any update?" calls, no chasing the sales rep who happened to take the complaint.
Complaint registered + ticket number Status updates Resolution confirmed Feedback request
Team-facing
Nudges your team receives
Every ticket has an owner, a priority and a due date. WhatsApp nudges make sure the owner acts on time — and when a ticket goes overdue, the escalation goes up the ladder instead of dying in an inbox.
New assignment alert Follow-up due nudge Overdue escalation Feedback-due reminder
How it works

From a chat message to a closed,
verified complaint ticket

WhatsApp is the conversation. The ticket is the system of record. Fast Complaint Software keeps the two in step through the whole complaint lifecycle.

Complaint Arrives
The customer describes the problem on WhatsApp — text, photos of the defect, anything they'd normally send a person
Ticket Registered
The complaint becomes a numbered ticket with customer, category, priority, owner and due date — and the customer gets the ticket number back on WhatsApp
Messages Follow the Ticket
Status changes trigger customer updates; due follow-ups nudge the owner; overdue tickets escalate to the manager
Closure & Feedback
After supervisor-verified closure, the customer gets a resolution message and a feedback request — rolled into your Customer Satisfaction Index
Every touchpoint

Six WhatsApp moments that keep a complaint
moving — without anyone remembering to send them

Each message is triggered by a real event on the ticket — registration, a status change, a due date, an overdue breach, a verified closure. Nothing depends on a handler remembering to type an update.

WhatsApp Complaint Ticket
Complaint intake
A complaint received on WhatsApp is logged as a numbered ticket — the same structured record as a complaint taken by phone or email.
Numbered CMP ticket created
Matched to the customer record
Chat photos attached as evidence
Category and priority assigned
Ticket Customer
Registration confirmation
The customer immediately knows the complaint is in the system — with a ticket number they can quote instead of re-explaining the problem.
Ticket number and summary
Confirmation of what was recorded
What happens next
Who to reach in the meantime
Ticket Customer
Status updates
As the ticket moves through its lifecycle, the customer is told — assigned, under investigation, resolved, verified. Silence is what makes complaints escalate.
Triggered by lifecycle status changes
Plain-language, ticket-referenced
No handler effort required
Logged against the ticket history
Ticket Owner
Follow-up nudges
When a scheduled follow-up falls due, the assigned engineer or executive gets a WhatsApp nudge — before the pending list turns into an ageing report.
Follow-up date and pending action
Ticket number, customer and priority
Ageing shown, not hidden
Works with the follow-up scheduler
Ticket Manager
Overdue escalation
A ticket that breaches its due date doesn't just sit in a report — the escalation nudge goes to the manager with the owner named and the ageing visible.
Triggered by priority and due date
Owner and days overdue named
Escalation recorded on the ticket
Backs up the SLA dashboards
Closed Ticket Customer
Feedback request
After a supervisor verifies the resolution and the ticket closes, the feedback request goes out — the rating feeds your Customer Satisfaction Index.
Sent only after verified closure
Rating captured against the ticket
Rolled into the CSI
Feedback-due alerts for silence
01 — WhatsApp Intake

A chat message becomes a
numbered complaint ticket

The customer sends what they'd send a person — a description, a photo of the defective part, an invoice reference. Your desk logs it once, and Fast Complaint Software gives it everything a WhatsApp thread can't: a ticket number, a category, a priority, an owner, a due date and an audit trail. See how tickets work on the complaint ticketing page.

Same structured ticket as phone, email or walk-in complaints
Defect photos from the chat attached as evidence
Raised against the customer record — complaint history in one place
Customer gets the ticket number back on the same thread
WhatsApp → Ticket CMP-0341
From the chat"Valve leaking at flange"
Ticket fieldProblem description
From the chat2 photos of the joint
Ticket fieldAttached evidence
From the numberR. Deshmukh · Emkay Pumps
Ticket fieldCustomer record
Set at the deskQuality defect · High
Ticket fieldCategory · Priority
Registered 09:12 · Confirmation sent to the customer on WhatsApp
02 — Automated Status Updates

The customer is told at every step —
without anyone typing it

Complaints escalate when customers hear nothing. Fast Complaint Software maps ticket lifecycle events to WhatsApp updates, so "we're working on it" is a system behaviour, not a personal favour. The final message goes out only after a supervisor has verified the resolution through the controlled release step — the same closure discipline described on the ticketing page.

Updates fire on real lifecycle changes, not timers
Closure message sent only after supervisor verification
Every message logged on the ticket's history
Email and SMS can mirror the same events
Lifecycle event → WhatsApp message
Ticket registered
CMP number issued
"Complaint registered"
Ticket number + summary
Owner assigned
Engineer routed by category
"Being handled by…"
Owner and next step
In progress
Investigation under way
"Under investigation"
Status update
Verified & closed
Supervisor release step
"Resolved & verified"
Resolution summary
Post-closure
Feedback scheduled
"How did we do?"
Rating → CSI
03 — Follow-up & Escalation Nudges

Your team gets chased
before the customer has to

Every ticket carries a priority and a due date, and the follow-up scheduler knows exactly which actions are due today and which are already late. WhatsApp nudges put that list in front of the owner — and when a ticket breaches its due date, the escalation goes to the manager with the ageing visible. It's the same engine behind SLA follow-up & escalation, delivered where people actually look.

Owner nudged when a scheduled follow-up falls due
Manager alerted when a ticket goes overdue
Priority and ageing drive who gets nudged, and when
Every nudge and escalation recorded on the ticket
Due & Overdue Follow-ups
2 overdue
CMP-0332Emkay Pumps · follow-up due today
Due today
CMP-0327High priority · owner: S. Patil
2 days late
SEQ-0128Service visit pending schedule
1 day late
Full capability set

Everything WhatsApp automation covers

Complaint Intake

Complaints received on WhatsApp become numbered tickets with category, priority, owner, due date and attached photo evidence — nothing lives only in a chat thread.

Automated Status Updates

Registration, assignment, investigation, verified closure — each lifecycle event sends the customer a plain-language update tied to the ticket number.

Owner Follow-up Nudges

When a scheduled follow-up falls due, the assigned engineer gets a WhatsApp nudge with the ticket, the customer and the pending action.

Overdue Escalation

Tickets that breach their priority-driven due date escalate up the ladder automatically — with the owner and the ageing named, and the escalation logged.

Feedback Requests

After verified closure the customer is asked to rate the resolution — captured against the ticket and rolled into the Customer Satisfaction Index.

Works With Every Channel

WhatsApp complements email & SMS alerts and IVR telephony — the ticket is the single record behind every channel.

"Customers used to call three times to ask what happened to their complaint. Now the ticket tells them on WhatsApp before they think to ask — and my engineers get chased by the system instead of by me."
CC
Customer Care Manager
Pump & valve manufacturer — Pune
Zero
complaints lost between a WhatsApp chat and the complaint register — every message is tied to a numbered ticket
One thread
the customer sees intake, status updates, verified closure and the feedback request in the same conversation

See a WhatsApp message become
a closed, verified ticket

30-minute demo on your own complaint scenarios — intake, status updates, escalation nudges and the feedback request, end to end. No slides.

Get a demo See pricing
Intake to feedback on one thread Works with email & SMS alerts On-premise or cloud Part of the Fast Suite